Land Rover’s tie-in with Victoria Beckham is still being defined, according to well placed sources.
The former pop star is due to meet with the firm in the next few weeks to decide what role she’ll play in the Evoque programme.
Read the full story on the Range Rover Evoque, including pics and video from its launch
Victoria Beckham was present at the launch of the Evoque which took place at Kensington Palace in London and Land Rover announced that she was part of the ‘design team’.
Land Rover sources revealed at the time that the company wants to vastly increase its appeal to female customers and is aiming for a 50/50 split between male and female buyers.
Steve Cropley blog: Victoria Beckham joins Land Rover's ranks
It’s thought that the former Spice Girl’s deal will add up to around 28 days of Land Rover consultancy per year, and that the idea of a collaboration was instigated by her, not Land Rover.
The Evoque will be built at Jaguar Land Rover’s Halewood plant on Merseyside with 80 per cent of production destined for export. A five-door variant of the car is also under development.
