BMW’s design language is “consolidating” and becoming “more harmonious” to cater for disparate global tastes, according to design director Adrian van Hooydonk.
Speaking at the unveiling of the new Gran Coupé concept at the recent Beijing motor show, van Hooydonk said, “Consolidation is good for the brand because it gives a clearer image of what BMW is.”
See pics of the BMW Concept Gran Coupe here
The latest 5-series saloon and the Gran Coupé were both examples of this, he added.
Both cars display a “more subtle use of the concave and convex”, in contrast to the more disparate BMW styles developed during the tenure of his predecessor, Chris Bangle.
