New Lotus CEO Dany Bahar will reveal his seven-year product plan to employees in December.
Bahar, who officially took over from retired CEO Mike Kimberley on 1 October, said the firm wants to become a customer-led company and would respond to market demands for new Lotus products.
See the hi-res pics of some of Lotus's current models
“My vision is simple; Lotus will be profitable by producing beautiful, environmentally relevant, credible sports cars that are honest and authentic,” said Bahar.
“By doing this, we will return the brand to where it was in the past, and where it rightfully belongs. Our future lies in aligning ourselves to what the market wants, rather than what we think the market wants; we must concentrate on our customers.”
The firm’s much-praised Elise platform has been in production since 1995 and has been used to underpin the Europa, Exige, 2-Eleven, 340R and the Elise itself, as well as the Vauxhall VX220 and Tesla Roadster.
Lotus introduced the Evora this year and that platform will spawn a convertible in 2012, as well as an all-new Esprit in the same year. Both of these models are expected to be confirmed in Bahar’s product plans.
Twitter - follow autocar.co.ukSee all the latest Lotus reviews, news and video
