Currently reading: GM city car will go upmarket

Company bosss says buyers willing to pay for a top-end supermini

GM’s new city car will offer a high level of finish and sophistication, according to new Vauxhall/Opel boss Nick Reilly.

The car was inspired by the 2004 Trixx concept car, but development was shelved until Reilly revived the project. He said that buyers are now willing to pay more for a city car if it’s well finished and sophisticated and offers a wide choice of options, as shown by the Mini, Fiat 500 and Toyota iQ.

“We’ve learnt how to make money on small cars in Asia,” said Reilly, referring to the Korean-developed next-generation Corsa platform that is likely to underpin the car.

The company is confident that it can turn a profit by using this chassis combined with higher list prices and more option sales. A battery-electric version is also planned, which will be the firm’s first pure electric model.

Reilly also said that GM can avoid the need to co-develop the car, in contrast to Fiat and Ford (Panda/Ka/500) and Toyota and PSA (Aygo/107/C1).

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